Jim Fitzpatrick

In the interview, Jim Fitzpatrick from Conservation International discusses his journey into sustainability, emphasizing the importance of regenerative agriculture in addressing global supply chains in fashion. He highlights the complex relationships between corporations, communities, and the environment, advocating for transparency and investment in local production systems. Fitzpatrick states, "Regenerative agriculture offers the most return," urging brands to understand their supply chain impacts. Key action items include fostering collaboration between brands and communities while prioritizing long-term environmental benefits. For effective engagement, brands should explore partnerships with local organizations and consider investing in sustainable practices. Overall, the tone is optimistic yet realistic, underscoring the need for systemic change in the industry. A recommendation is to promote deeper engagement with sustainable practices across the fashion supply chain.